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We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant's addictive personality turns full tilt towards food rescue, the "thrill of the find" has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart, acclaimed author Jonathan Bloom, and food/agriculture scientist Dana Gunders, JUST EAT IT looks at our systemic obsession with expiration dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. JUST EAT IT brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

There are two versions of this program on the same DVD: 74 and 50 minutes
SDH Captioning for the Deaf & Hard-of-Hearing

Directed by Grant Baldwin
Produced by Jenny Rustemeyer
Executive Producer: Melanie Wood
Director of Photography: Grant Baldwin
Editor: Grant Baldwin
Composer: Grant Baldwin
Writers: Grant Baldwin, Jenny Rustemeyer
A Peg Leg Films Production

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Bullfrog Communities provides a simple way for concerned citizens to stay informed about pressing issues:  water, economic justice, food, energy & climate change, immigration, and environment.  Join the ongoing discussion about issues that concern us all.  Educate and energize your local community using the unique power of film.

Bullfrog Films is the leading U.S. publisher of independently-produced films about environmental and related social-justice issues — films that point the way to living healthily, happily, and with greater concern for the other inhabitants of this planet, and for our descendants.


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A Food Waste Story
"Funny, shocking and fascinating."
LA Times